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How to create a PPC- pay per click campaign

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How to create a PPC- pay per click campaign for business

Firstly to make a good PPC- pay per click campaign we have to choose or identify our potential customers. This first thing of the campaign is very important, because you as a marketer must to make sure that the customers, which we want to get attention from them are “ right” customers. We have to create a profile or persona of customer. The profile will help us to find out what are the customer needs, what are the customer’s expectations. Based on the information we will understand more about customer and know the important thing we have to focus to gain the customers.

After identifying the potential customers we need to create a keyword database. Creating or choosing keyword database is one of the most important things of the PPC pay per click campaign. If we have bad keyword we can lose a lot of money, but cannot gain customers, because we have to pay for each clicking. The keywords must be directly about the products or related with our products, but they could be words about the location, where the company is located or where the company wants to focus on. Another type of keywords could be synonym of our products names etc.

Next things we have to do for making a pay per click campaign is creating Ad text. The Ad text must be very attractive to get attention from customers and do not forget about the content of the website. If you have a good keyword and ad text, but the content of website is poorly and not concerning about the topic, which customer is looking for, the customer will feel confusing and may be do not come back again and that means you are failed.

The last thing we have to do it using the gathered information from the campaign to find out problems for improving our campaign. In my opinion if we do all of these things well the PPC campaign will be successful.To get more information about PPC campaign there are two article to read the secret of PPC campaign and PPC campaign


SEM- Search Engine Marketing


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To continue with topic about search engines and marketing for today I will write about Search Engine Marketing – SEM.

SEM- Search Engine Marketing could be defined as a new way of Internet Marketing. Search Engine Marketing is already new trend in marketing. It is new kind of promotions and Search Engine Marketing also includes SEO- Search Engine Optimization.

SEO and SEM also have a similar task to do and it is to increase the visibility of the website and make the website more traffic. But for SEO, which focuses on creating and editing website’s contents to make the website match with what researchers are looking for. SEM focuses on paid things such as online advertisements. In the market we can some big companies focused on SEM like: Google AdWords or Yahoo! Search Marketing. These companies realize the importance and the usefulness of SEM- Search Engine Marketing. I have to repeat one important tool and it is keywords. Keywords have great influence for both of SEO and SEM. The keyword is used as a guide for researcher and directs the researchers to the website.

The SEM usually incudes SEO and other tools to get attention and gain a customers such as building links, web analytics etc. And exists one important tool is called pay per click – PPC. This system is about if the company want that their website will be shown on the top of search results list they have to pay some fee but the fee is depend on clicks to the website. That means the company has to pay only for their real gained potential customers not pay for advertisements. This system is very useful for businesses, but on the other hand it is also depends on how much money the company is willing to pay, because higher price you pay higher place you will have on results list. But in my opinion this system is the fastest way to gain customers or at least to raises up the attendance of customers.

The advantage of SEM is the company will focus on customers, who are really interested in or looked for their services or products. And if they are lucky and clever they can get some cheaper key words, which will get more customers and save some money too. To more information about SEM and related things about it you can read these two articles: SEM- article and SEM- search term research.

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