Photosource : 4
To continue with topic about search engines and marketing for today I will write about Search Engine Marketing – SEM.
SEM- Search Engine Marketing could be defined as a new way of Internet Marketing. Search Engine Marketing is already new trend in marketing. It is new kind of promotions and Search Engine Marketing also includes SEO- Search Engine Optimization.
SEO and SEM also have a similar task to do and it is to increase the visibility of the website and make the website more traffic. But for SEO, which focuses on creating and editing website’s contents to make the website match with what researchers are looking for. SEM focuses on paid things such as online advertisements. In the market we can some big companies focused on SEM like: Google AdWords or Yahoo! Search Marketing. These companies realize the importance and the usefulness of SEM- Search Engine Marketing. I have to repeat one important tool and it is keywords. Keywords have great influence for both of SEO and SEM. The keyword is used as a guide for researcher and directs the researchers to the website.
The SEM usually incudes SEO and other tools to get attention and gain a customers such as building links, web analytics etc. And exists one important tool is called pay per click – PPC. This system is about if the company want that their website will be shown on the top of search results list they have to pay some fee but the fee is depend on clicks to the website. That means the company has to pay only for their real gained potential customers not pay for advertisements. This system is very useful for businesses, but on the other hand it is also depends on how much money the company is willing to pay, because higher price you pay higher place you will have on results list. But in my opinion this system is the fastest way to gain customers or at least to raises up the attendance of customers.
The advantage of SEM is the company will focus on customers, who are really interested in or looked for their services or products. And if they are lucky and clever they can get some cheaper key words, which will get more customers and save some money too. To more information about SEM and related things about it you can read these two articles: SEM- article and SEM- search term research.
Photosource : 2
Today I will give you guys some information about E- commerce such as what does E- commerce means, the advantages or disadvantages of using E-commerce and another interesting things about E-commerce
E-commerce basically means the buying or selling products by businesses to their customers by using technology and digital systems such as using networks and Internet. Nowadays more and more businesses start to use E-commerce to sell their products or provide their services. The growth of businesses using E-commerce is growing up throughout the world, for example: (According the Telegraph.co.uk) United Kingdom has the biggest E-commerce market in the world.
Using E-commerce brings a lot of benefits for business. Benefits of E-commerce for consumers are saving time, because just by one clicking on mouse the consumer can make a purchase and they do not need to go to the shop. E-commerce can delete the distance problem- the customers can buy everything and by anytime and do not care where they live. The costs of products or services in E-commerce are mostly cheaper than normal retailers. The consumers have more opportunities to choice, because E-commerce provides greater amount of goods.
The benefits for businesses are they can reduce the cost of products or services by saving money from labour cost, retailer cost that means the company can increase their competitiveness. The second benefit is they can get more customers, and expand their customer’s base and also get more profits. For new starting businesses using E-commerce is the way to reduce the money they have to invest and the fastest way to get attention from consumers.
But on the other hand it is very hard to be successful in E-commerce business. The biggest problem is building the trust of consumers. A lot of people do not want to shop online because they cannot get the experience by shopping or the consumer cannot test or try the products or services as in the normal shops. Another big problem is security, as we know the number of online frauds is increasing more and more. The competitors are next problems, because everyone can set up E-commerce so the E-market brings more competitors to businesses.
In my opinion E-commerce creates a new interesting market for business and E-commerce is new global trend in business. In my opinion the key of E-commerce is content of the E-commerce site and the provided service to make customer satisfied.
There are two articles to read to get more information about E-commerce: Examples of E-commerce and E-commerce model.
photo source: 1
As we know marketing is one of the important elements for successful business .If you want to have successful and profitable business you have to build a great marketing strategy. And in the modern life are a lot of ways to provide the marketing strategy and with the development of technology more and more businesses or companies start to focus on new kind of marketing: Internet Marketing.
Let’s starts with what Internet Marketing means: Internet Marketing is the new way to promote the brand’s name, brand’s products by using Internet or another digital ways or channels. The main points of using Internet Marketing are to create brand awareness, to increase the sale, to make more profits and also to get new customers. The Internet Marketing strategy has to include important things like: search engine optimization, online promotions- advertisements, web design or tagging or linking to other websites. We used to know some ways of digital marketing like TV advertisements, emailing ,or mobile marketing, but now exists more ways to attract consumer such as using social media, online advertising.
The objectives of Internet Marketing are to create a relationship with consumer, to attract new customers and also improve the services or products by analysing the data gathered from Internet Marketing. Internet Marketing includes traditional elements of marketing such as segmenting, targeting ect . Also businesses have to realise why Internet Marketing is so important for business, because in the modern life people start to use internet for everything, for buying, for relaxing and businesses have to keep in touch with consumer.
In my opinion marketing on the Internet is the new way of marketing so many companies still doubt about Internet Marketing benefits and advantages but in my opinion in the future Internet Marketing will have a big part in marketing and can replace some kind of traditional marketing. For more deeper information about Internet Marketing you can find it on these articles: Marketing on the Internet or Who can benefit from an Online Marketing.