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To continue with topic about search engines and marketing for today I will write about Search Engine Marketing – SEM.
SEM- Search Engine Marketing could be defined as a new way of Internet Marketing. Search Engine Marketing is already new trend in marketing. It is new kind of promotions and Search Engine Marketing also includes SEO- Search Engine Optimization.
SEO and SEM also have a similar task to do and it is to increase the visibility of the website and make the website more traffic. But for SEO, which focuses on creating and editing website’s contents to make the website match with what researchers are looking for. SEM focuses on paid things such as online advertisements. In the market we can some big companies focused on SEM like: Google AdWords or Yahoo! Search Marketing. These companies realize the importance and the usefulness of SEM- Search Engine Marketing. I have to repeat one important tool and it is keywords. Keywords have great influence for both of SEO and SEM. The keyword is used as a guide for researcher and directs the researchers to the website.
The SEM usually incudes SEO and other tools to get attention and gain a customers such as building links, web analytics etc. And exists one important tool is called pay per click – PPC. This system is about if the company want that their website will be shown on the top of search results list they have to pay some fee but the fee is depend on clicks to the website. That means the company has to pay only for their real gained potential customers not pay for advertisements. This system is very useful for businesses, but on the other hand it is also depends on how much money the company is willing to pay, because higher price you pay higher place you will have on results list. But in my opinion this system is the fastest way to gain customers or at least to raises up the attendance of customers.
The advantage of SEM is the company will focus on customers, who are really interested in or looked for their services or products. And if they are lucky and clever they can get some cheaper key words, which will get more customers and save some money too. To more information about SEM and related things about it you can read these two articles: SEM- article and SEM- search term research.
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As we know marketing is one of the important elements for successful business .If you want to have successful and profitable business you have to build a great marketing strategy. And in the modern life are a lot of ways to provide the marketing strategy and with the development of technology more and more businesses or companies start to focus on new kind of marketing: Internet Marketing.
Let’s starts with what Internet Marketing means: Internet Marketing is the new way to promote the brand’s name, brand’s products by using Internet or another digital ways or channels. The main points of using Internet Marketing are to create brand awareness, to increase the sale, to make more profits and also to get new customers. The Internet Marketing strategy has to include important things like: search engine optimization, online promotions- advertisements, web design or tagging or linking to other websites. We used to know some ways of digital marketing like TV advertisements, emailing ,or mobile marketing, but now exists more ways to attract consumer such as using social media, online advertising.
The objectives of Internet Marketing are to create a relationship with consumer, to attract new customers and also improve the services or products by analysing the data gathered from Internet Marketing. Internet Marketing includes traditional elements of marketing such as segmenting, targeting ect . Also businesses have to realise why Internet Marketing is so important for business, because in the modern life people start to use internet for everything, for buying, for relaxing and businesses have to keep in touch with consumer.
In my opinion marketing on the Internet is the new way of marketing so many companies still doubt about Internet Marketing benefits and advantages but in my opinion in the future Internet Marketing will have a big part in marketing and can replace some kind of traditional marketing. For more deeper information about Internet Marketing you can find it on these articles: Marketing on the Internet or Who can benefit from an Online Marketing.