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For today I will write about one of the most important elements of Internet Marketing. Our topic for today is overview about SEO- Search Engine Optimization. Today blog’s post will include basic information about this tool, also about advantages and disadvantages, and how it can be helpful in online business.
We can start with definition of SEO- Search Engine Optimization is a process to help the website be more visible when the customers searches by searching engines and increase the popularity and visibility of the website in search results. As we know mostly of people searching on the searching engines focus only on few first results, that means if your website is not in the top ten of the searching results list your website maybe cannot be seen by people and that means losing potential customer and losing profits for online business.
The SEO- Search Engines Optimization helps the online businesses know about what customers looking for or the most searching words or topic and according these results the website can improve to be more suitable with customer’s needs for example : improve the website ‘s contents, update more and more new information, which customer searches the most etc.
One of the key for searching is keywords. Key words are the important words related with the content or the topic, what customers are looking for. Thank these key words the website can be found and seen by people. More keywords your website contains more chance the website can get the attention from researches – potential customers for business. The SEO helps company to find out and focus on targeted customer, who searches for specific services related with company’ s business.
The benefit of SEO is help the website to be more traffic and increases numbers of attendance by researches. That will help to build the trust to customers that the website is very reliable and trusted and increase the confidence of customers doing business with the company – increasing profits for company. With SEO you do not have to invest so much money to get your business website more traffic, that means you spent just a little of money , but you will get big long- term good result for business.
In my opinion the disadvantage by using SEO could be surprising the keyword, because to keep the website be traffic the owner of website have to update and editing more and more new keywords according customers need and it is very difficult. The second problem is SEO is profitable only for long term plan and you cannot expect immediately profits with this tool.