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Posts tagged ‘target customer’

Video Email Marketing

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Today to continue my blog post about email marketing and the idea of using video to supporting email marketing strategy, my post will be about the video email marketing. Today blog’s post will show you guys how video email marketing works or how the video can help the traditional email marketing strategy.

Video is the new idea in marketing. Traditional email marketing campaign in time loses their influence to customers and cannot be so helpful for the businesses. But  the new idea to putting a video as a visual aid to get more attention of customer, because we know that people do not want to just read anymore. The video will help customer as a tool to show the products to customer and it is very important.

The video will help customer be more interested or excited for example: some restaurants launching new foods or for clothing companies offering their new collections. I give example of these companies, because the products of these companies can be more interesting of the customer can see it. We cannot promote some new foods with text email only. The video will show to customers, how the food looks like, how delicious they are and the same with clothes. I guess nobody can buy clothes, just according the information given by email without seeing it at least on the pictures.

Video email strategy can be very helpful for business. Everybody knows that with audio or video visual can increase the change that customer will remember our products. Also video can help businesses to get some information from customers such as how many people interested on our video. This information can help us as businesses to improving our strategy. Also video can increase the click through percentages in comparison with emails without video. In my opinion with video your email campaign can be more profitable for business.

To supporting my opinion I give two examples of using video email strategy: one is cases of Xerox Company and the second one is PGA tour study case. These two study cases show how the video email can be very useful for business.




SEO – Seach Engine Optimization

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For today I will write about one of the most important elements of Internet Marketing. Our topic for today is overview about SEO- Search Engine Optimization. Today blog’s post will include basic information about this tool, also about advantages and disadvantages, and how it can be helpful in online business.

We can start with definition of SEO- Search Engine Optimization is a process to help the website be more visible when the customers searches by searching engines and increase the popularity and visibility of the website in search results. As we know mostly of people searching on the searching engines focus only on few first results, that means if your website is not in the top ten of the searching results list your website maybe cannot be seen by people and that means losing potential customer and losing profits for online business.

The SEO- Search Engines  Optimization helps the online businesses know about what customers looking for or the most searching words or topic and according these results the website can improve to be more suitable with customer’s needs for example : improve the website ‘s contents, update more and more new information, which customer searches the most etc.

One of the key for searching is keywords. Key words are the important words related with the content or the topic, what customers are looking for. Thank these key words the website can be found and seen by people. More keywords your website contains more chance the website can get the attention from researches – potential customers for business. The SEO helps company to find out and focus on targeted customer, who searches for specific services related with company’ s business.

The benefit of SEO is help the website to be more traffic and increases numbers of attendance by researches. That will help to build the trust to customers that the website is very reliable and trusted and increase the confidence of customers doing business with the company – increasing profits for company. With SEO you do not have to invest so much money to get your business website more traffic,  that means you spent just a little of money , but you will get big long- term good result for business.

In my opinion the disadvantage by using SEO could be surprising the keyword, because to keep the website be traffic the owner of website have to update and editing more and more new keywords according customers need and it is very difficult.  The second problem is SEO is profitable only for long term plan and you cannot expect immediately profits with this tool.

To get more information about this topic and some tips about SEO I can recommend these two websites:  SEO worker and SEO- news.

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